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Head of Marketing
Sienna is currently a freshman at Northeastern's D'Amore McKim Business School. She is pursuing a B.S in International Business with concentrations in Brand Management and minors in Chinese and Social Innovation & Entrepreneurship.
Originally From: Mission Viejo, California
Interests: Beach volleyball, working out, reading, traveling, social media.
Relevant Experiences: My professional interests are in Brand Management, Social Outreach, and Consulting. I was born in California, grew up in China, then moved to Boston for my first year in college. I have had social outreach and marketing experiences including my marketing internship and my social media/outreach positions on and off campus. I have enjoyed my International Business-focused classes and cultural clubs and hope to bring an international perspective to CMC. My classroom experience in International Business has given me a new outlook on global markets and their strategies.
Interest in CMC: Having grown up in China most of my life, most of my experience in the business world existed in Chinese markets and Chinese technology. My marketing internship was located in China as well under a Chinese business. Thus, I joined CMC out of the interest of continuing to grow my knowledge in the emerging and developed markets in China as well as the social media and internet platforms directed to Chinese customers. This club will further give me a headstart in the knowledge of the Chinese markets and environments I plan to be working with in my future international career.
Favorite thing about CMC: My favorite thing about CMC is the opportunity to have open discussions on Chinese industries. It is not only an environment of consistent learning from industries including education to technology but also a free space to ask personal or professional questions with colleagues who have the same interests as yourself.
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